Off the Cuff


Remember the last time someone asked you for a helping hand? If it was somebody you liked and had a good relationship with, you were keen to oblige. We seem programmed to want to give our assistance wherever we can. The other night a business colleague asked me what was […]

There’s no harm in asking


Telemarketing is dead. Long live telemarketing. Is it time to face the reality that the days of the cold phone call are over, maybe when it comes to marketing to the general public but think carefully before dismissing it entirely for B2B. For a long time, telemarketing has been a […]

Telemarketing is dead


  Why I’m a listener: Amgen CEO Kevin Sharer The biotech giant’s chief executive recounts the events that spurred him to become a better listener. For most of my career, I was an awful listener in almost every possible way. I was arrogant throughout my 30s for sure—maybe into my […]

Listening



As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways. Executives certainly know what social media is. After all, if Facebook users constituted a country, […]

Demystifying social media