About me


Nick Cuff - I am ambitious for you ...

I am ambitious for you

I spent the first 25 years of my career in business-to-business sales.  And in one of the toughest sectors: credit insurance. First at Euler Trade Indemnity, where I was eventually responsible for a sales team of 140 people across the UK, and £40 million of direct sales.

Then at the innovative insurance company I launched myself – raising the finance, getting the underwriting support, building a sales  team, commissioning the IT. Selling thousands of policies before  selling my stake in the business.

Finally, as Head of Private Client Sales at Smart Currency, I got some valuable B2C experience in another highly competitive sector.

Since 2011 I have been working independently with my own sales consultancy, and loving it.  I can choose who I work with: ambitious start-ups and SMEs whose management understand the impact I can make on their business.

I’ve learnt a lot along the way. How to find and acquire customers, how to recruit, develop and motivate a sales team, how to make the best use of my time and other people’s. Now I’m available to you, whatever sector you’re in, to give your business the sales momentum and platform for growth you’re looking for.    Download my CV